growth hacking
Growth Hacking Pop‑Ups vs Cart‑Recovery Emails: Who Wins?
Exit-intent pop-ups can recover up to 35% of abandoned carts, according to a 2022 study of 4,500 e-commerce sites, making them the fastest way to win back lost sales. Retailers who layer pop-ups with a 20% discount see conversion lift from 4.5% to 7.2%, turning $100 of